Asset Based Line of Credit: A Complete Guide
Access to working capital is the fuel for business growth. But which fuel source is right for your engine? The answer lies in your company's unique strengths. Maybe you have a warehouse packed with inventory or a long list of unpaid invoices. Or perhaps your greatest asset is a history of strong revenue and a solid credit score. This brings us to a critical choice: asset based lending vs line of credit. An asset based line of credit is perfect for asset-rich companies, while the other is built for businesses with proven financial health. Let's compare them so you can confidently choose the right fit.
Key Takeaways
- Choose based on your strongest feature: Pick asset-based lending if your company's value is in its physical assets, like inventory or equipment. Opt for a business line of credit if your strength lies in a solid financial history with consistent revenue and good credit.
- Match your funding to your growth style: Asset-based lending provides a dynamic borrowing limit that grows with your assets, making it perfect for scaling businesses. A line of credit offers a stable, fixed limit, which is ideal for predictable cash flow management.
- Factor in your reporting capacity: Be prepared for the hands-on reporting that asset-based lending requires, including regular updates on your collateral. If you prefer a simpler, less demanding option, a business line of credit involves significantly less administrative work.
So, What Is Asset-Based Lending?
Think of asset-based lending (ABL) as a way to use your company's own assets to get the funding you need. It’s a type of financing, often a loan or a revolving line of credit, that is secured by things your business already owns. This approach is different from traditional loans that rely heavily on your credit score or historical cash flow. For businesses that are rich in assets like inventory or equipment but need more immediate working capital, ABL can be a smart and flexible solution. It allows you to leverage the value you’ve already built within your company to fuel your next stage of growth.
How Does Asset-Based Lending Work?
So, how does asset-based lending work in practice? Instead of putting your financial statements under a microscope first, ABL lenders focus on the value of your collateral. This unique underwriting process opens doors for many businesses that might not fit the rigid criteria of a traditional bank. You are essentially borrowing against the value of tangible or intangible assets, such as your accounts receivable, inventory, or machinery. It’s a practical way to turn what you already have into the cash you need to operate and expand, giving you access to capital that is directly tied to your business operations.
Understanding Cash Dominion
One key feature you'll often find with asset-based lending is something called "cash dominion." It sounds a bit intense, but the concept is straightforward. Essentially, it means your incoming customer payments are directed into a special account that the lender controls. From there, the lender uses that cash to pay down your outstanding loan balance. As the balance is paid down, it immediately frees up your borrowing availability, so you can draw funds again. Think of it as an automated repayment system that keeps your credit line fluid and directly tied to your sales cycle. It’s a mechanism that provides security for the lender while giving you a disciplined way to manage your debt and maintain access to capital.
Fluctuating Borrowing Limits
Unlike a traditional line of credit with a fixed ceiling, an asset-based loan offers a borrowing limit that breathes with your business. The amount of capital you can access is directly tied to the current value of your collateral. As your business grows and you acquire more inventory or your accounts receivable increase, your borrowing capacity expands right along with it. This dynamic limit is perfect for seasonal businesses or companies in a growth phase. On the other hand, if your inventory levels dip or sales slow down, your borrowing limit will decrease accordingly. This flexibility ensures your available credit always reflects your company's real-time asset value, which can also help manage interest costs.
Loan Structures: Revolving vs. Term
Asset-based lending isn’t a one-size-fits-all product; it can be structured in a couple of different ways. Most commonly, it functions as a revolving line of credit. This works much like a business credit card—you can draw funds as you need them, repay what you’ve used, and then borrow that amount again. This structure is ideal for managing day-to-day operational costs and working capital. Alternatively, ABL can be set up as a term loan. This is more common when you’re financing a specific, long-lasting asset, like a major piece of machinery. In this case, you receive a lump sum upfront and repay it over a predetermined period, making it a great option for equipment financing.
What Assets Can You Use as Collateral?
You might be surprised by what qualifies as collateral for an asset-based loan. Lenders typically look at a few key categories of business assets. The most common ones include your accounts receivable, which are simply the unpaid invoices you have with your customers. Your inventory, or the products you have on hand waiting to be sold, is another major asset. Beyond that, you can often leverage machinery and other business equipment. If your business owns its building, commercial real estate can also be used. That essential piece of machinery or a stack of outstanding invoices could be your ticket to securing the funds you need for your next project. Advancery offers specialized Equipment Financing that works on a similar principle.
Eligible Intangible Assets
Asset-based lending isn't limited to what you can physically touch. While tangible assets are common, certain intangible assets can also be used to secure financing, which is especially relevant for businesses where value is tied up in ideas and brand identity. In fact, you can even leverage your intellectual property (IP). Research confirms that valuable patents, trademarks, and copyrights hold real value that can be used to access capital. For companies in tech, design, or other creative fields, this flexibility is a powerful tool, allowing you to fund growth by using the very innovations that define your business.
Common Ineligible Assets
While ABL is flexible, not every asset on your balance sheet will qualify as collateral. Lenders need to be confident they can accurately value and, if necessary, liquidate an asset, which is why some items are typically excluded. Assets that are difficult to value or sell, like company goodwill or certain types of investments, are often considered ineligible. Similarly, anything that doesn't have a clear market value or is subject to rapid depreciation might not make the cut. Understanding this from the start helps you get a realistic picture of your borrowing capacity and focus on the assets that lenders will find most attractive.
How to Calculate Your Borrowing Base
Your borrowing limit isn't a random number; it's carefully calculated based on something called a "borrowing base." Here’s how it works: a lender assesses the value of your eligible assets and then agrees to lend you a percentage of that value. This percentage is known as the "advance rate." For instance, a lender might offer you 80% of the value of your qualified invoices and 50% of your inventory value. The total of these amounts sets your maximum borrowing limit. This structure ensures the loan amount is directly supported by your company's assets. To see what you might qualify for, you can start an application to get a clear picture of your borrowing potential.
What Is a Business Line of Credit?
Think of a business line of credit as a financial safety net for your company. It’s a flexible loan from a financial institution, like Advancery, that gives you access to a specific amount of money you can draw from as needed. Unlike a traditional term loan where you receive a lump sum upfront, a line of credit provides a pool of funds you can tap into, repay, and use again. This makes it an excellent tool for managing cash flow gaps, handling unexpected expenses, or seizing growth opportunities without having to apply for a new loan each time.
For example, you might need to purchase inventory before a busy season or cover payroll while waiting for a large client invoice to be paid. Instead of draining your cash reserves, you can draw from your line of credit. You only pay interest on the funds you actually use, not the entire credit limit. This structure gives you the freedom to access capital exactly when you need it, providing a reliable financial cushion that helps your business run smoothly. It’s one of the most versatile funding options available for small and medium-sized businesses looking for ongoing financial flexibility and control over their borrowing. This adaptability is why so many entrepreneurs rely on a business line of credit to keep their operations agile.
How Does a Business Line of Credit Work?
The mechanics of a line of credit are straightforward. Once approved, your business is given a set credit limit, which is the maximum amount you can borrow at any one time. You can draw funds from this limit whenever you need them, up to that cap. As you repay the amount you’ve borrowed, your available credit is replenished. This is what’s known as “revolving credit.” It allows you to borrow money, pay it back, and then borrow it again without having to reapply. This cycle provides incredible flexibility for managing your company’s day-to-day financial needs and ensures you always have working capital on hand.
Secured vs. Unsecured: Common Types of Credit Lines
Business lines of credit generally fall into two main categories: secured and unsecured. A secured line of credit requires you to pledge business assets, like inventory or accounts receivable, as collateral. This collateral reduces the lender's risk, which can sometimes result in a higher credit limit or a lower interest rate. On the other hand, an unsecured line of credit doesn’t require any collateral. Approval for an unsecured line is based on your business’s financial health and creditworthiness. While they may come with slightly higher interest rates, they offer a faster, more streamlined application process, which is ideal for businesses that need quick access to funds without tying up their assets.
Asset-Based Lending vs. Line of Credit: A Side-by-Side Comparison
On the surface, asset-based lending (ABL) and a business line of credit seem similar. Both give you access to a revolving pool of funds you can draw from as needed. But when you look closer, you’ll find they are structured very differently, from how you qualify to how much you can borrow. Understanding these key distinctions is the first step to figuring out which one makes the most sense for your business goals.
Let's break down how they stack up against each other in four critical areas: qualification requirements, access to funds, overall costs, and the reporting you’ll need to manage.
Comparing Qualification Requirements
The biggest difference between these two options lies in what lenders look at to approve your application. For asset-based lending, the main event is your collateral. Lenders are most interested in the value of your business assets, like accounts receivable, inventory, or equipment. This means you can often qualify even if your credit score or revenue history isn't perfect, as long as you have valuable assets to secure the loan.
On the other hand, a traditional business line of credit is typically unsecured. Lenders focus more on your company’s overall financial health. They’ll want to see strong cash flow, a solid credit history, and consistent revenue. Your business's ability to generate income is the primary factor, not the value of its physical assets.
Borrowing Limits & How You Access Funds
How much you can borrow also works differently. With asset-based lending, your borrowing limit is dynamic and tied directly to the value of your collateral. As your inventory or accounts receivable grow, your credit limit can increase, too. This provides incredible flexibility for businesses with fluctuating capital needs, like seasonal retailers or manufacturing companies. Your funding grows right alongside your business operations.
A business line of credit comes with a fixed borrowing limit that’s determined when you’re approved. You’ll know exactly how much capital you can access at any given time, which makes financial planning predictable. While this amount doesn't automatically grow with your assets, it provides a stable and reliable source of funding for managing day-to-day expenses or seizing smaller opportunities.
How Do Interest Rates and Costs Compare?
When it comes to cost, there isn't a one-size-fits-all answer. Asset-based lending can sometimes come with higher interest rates or administrative fees. This is because the lender takes on the work of continuously monitoring your collateral. However, for an asset-rich business, the rates can still be very competitive, and the larger amount of capital you can access often outweighs the slightly higher cost.
For a business line of credit, interest rates are heavily influenced by your credit score and financial standing. A stronger financial profile will usually help you secure a more favorable rate. With both options, a major advantage is that you only pay interest on the funds you actually use, not the entire credit limit, which helps keep borrowing costs manageable.
What Are the Ongoing Reporting Requirements?
Your responsibilities don’t end once you’re approved, and this is another area where these two financing types diverge. Asset-based lending requires significant ongoing reporting. You’ll need to provide regular, detailed updates on the status and value of the assets you’ve pledged as collateral. This could mean weekly inventory counts or accounts receivable aging reports.
A business line of credit is generally much less demanding. While the lender may ask for periodic financial statements, like a quarterly profit and loss report, the reporting is far less intensive than the constant asset monitoring involved with ABL. If you’re a small team with limited administrative capacity, the simplicity of a line of credit can be a major plus.
Reporting for Asset-Based Loans
If you choose an asset-based loan, get ready for some hands-on reporting. This isn't a "set it and forget it" type of financing. Because your borrowing limit is directly tied to the real-time value of your assets, lenders need to stay in the loop. You’ll need to provide regular, detailed reports that show the current state of your collateral. This typically includes things like weekly inventory counts and accounts receivable aging reports, which detail how long your customer invoices have been outstanding. It’s a more involved process than with a standard line of credit, but it’s the key to keeping your funding flexible and perfectly aligned with your business activity.
This consistent reporting might sound like a lot of administrative work, but it has a major silver lining. It essentially forces you to keep a close and disciplined watch on your own financial health. As noted by JPMorgan, businesses with ABL typically report on their assets weekly or monthly. This regular check-in helps you manage your assets more effectively and ensures you’re leveraging your collateral to fully support your growth goals. Think of it as a built-in system for staying on top of the metrics that matter most to your operations.
Of course, the idea of constant paperwork can seem overwhelming, especially if you’re running a lean team. The good news is that technology has made this process much more manageable. As Bank of America points out, many new automated tools can simplify and speed up reporting. This means you can meet the lender's requirements without getting bogged down in manual data entry. So while the reporting for ABL is more intensive, it creates a valuable system that keeps you closely connected to your assets, ensuring you're making the most of your borrowing power.
Weighing the Pros and Cons of Each Option
Every funding option has its own set of strengths and weaknesses. Understanding them is the key to picking the right one for your business. Let's break down the pros and cons of both asset-based lending and a business line of credit so you can see which one aligns with your goals.
The Pros and Cons of Asset-Based Lending
The biggest advantage of asset-based lending (ABL) is that it can provide capital when traditional banks might say no. Because the loan is secured by your assets, like accounts receivable and inventory, lenders focus on your collateral first. This makes it a powerful tool for businesses with valuable assets but perhaps less-than-perfect financials. It’s a great way to get a revolving line of credit based on what your company owns, not just its recent performance.
On the other hand, this flexibility comes with a few strings attached. Lenders have specific rules about what assets they will accept, so not everything on your balance sheet will qualify as collateral. ABL can also be more expensive than a standard loan. According to the U.S. Small Business Administration, you’ll often face higher fees for setting up the loan and for the ongoing monitoring of your assets, which is an important cost to factor into your decision.
Pro: Access Capital Without Giving Up Equity
One of the most compelling reasons to consider asset-based lending is that it allows you to secure funding without giving up a piece of your company. When you're building a business from the ground up, every percentage of equity is precious. ABL lets you leverage the value of assets you already own—like inventory or accounts receivable—to get the working capital you need for daily operations or your next big growth push. This means you can fuel expansion and manage cash flow without diluting your ownership or control. It’s a way to finance your vision on your own terms, using the strength you’ve already built within your business.
Pro: Lenders Focus on Assets Over Temporary Sales Dips
Every business hits a slow patch now and then. A major advantage of ABL is that lenders are less concerned with temporary dips in your sales figures. Unlike traditional loans that are heavily dependent on consistent cash flow, ABL is secured by your assets. This means that if you have a tough quarter, your lender is less likely to panic because the loan is backed by tangible collateral. This structure often comes with fewer strict rules, or covenants, giving you more operational freedom. It provides a level of stability and peace of mind, allowing you to focus on righting the ship without worrying that a short-term slump will jeopardize your funding.
Pro: Encourages Financial Discipline
While the reporting requirements for ABL might seem like a lot of work, they can have a positive side effect: they encourage better financial habits. The process requires you to keep a close eye on your assets, particularly your accounts receivable and inventory. For example, knowing that slow-paying customers can reduce your borrowing capacity creates a powerful incentive to tighten up your collections process. As JPMorgan points out, this built-in accountability can lead to more efficient operations and a healthier cash flow cycle, turning a lending requirement into a valuable business discipline.
Con: Risk of Asset Seizure in Case of Default
It’s crucial to go into any secured financing arrangement with your eyes wide open. The primary risk with asset-based lending is straightforward: if your business defaults on the loan, the lender has the legal right to seize and sell the assets you pledged as collateral to recoup their money. This is the fundamental trade-off for getting access to capital based on your assets rather than your credit score. While it’s a worst-case scenario, it’s the most significant downside to consider. You are putting your company’s physical assets on the line, so you need to be confident in your ability to manage the debt responsibly.
Con: Potential for Depreciating Collateral Value
The assets you use as collateral don't always hold their value. Inventory can become obsolete, machinery gets older, and accounts receivable can become uncollectible. This depreciation can directly impact your financing. As the value of your collateral decreases, your borrowing base shrinks, which means your available credit line can also go down. In a more serious scenario, if your assets lose value quickly, you could end up "upside-down," owing more on your loan than your collateral is worth. This is a key risk to manage, especially for businesses in fast-moving industries where asset values can fluctuate.
The Pros and Cons of a Business Line of Credit
A business line of credit is a fantastic, flexible tool for established companies with a solid track record and predictable cash flow. It gives you a fixed credit limit, and you can draw and repay funds as you need them. This makes it a straightforward and reliable way to manage day-to-day working capital, cover unexpected expenses, or seize small growth opportunities without having to apply for a new loan each time.
The main challenge is the qualification process. Approval for a line of credit is heavily based on your company’s creditworthiness and financial history. If your business is new, experiencing rapid and unpredictable growth, or if your credit score has some blemishes, getting approved can be difficult. Lenders want to see a history of stability, so companies that don't fit that profile may find that some traditional bank lending options are out of reach.
How to Choose the Right Fit for Your Business
Picking the right financing option comes down to your company’s unique circumstances. By looking closely at your assets, financial standing, growth plans, and how much time you can spend on reporting, you can make a clear-headed decision that supports your goals.
Start by Evaluating Your Business Assets
The first step is to take stock of what your business owns. Asset-based lending is built on your company’s collateral. As Gibraltar BC notes, ABL lenders "typically underwrite the collateral first before a company’s financial statements." If you have a significant amount of value tied up in accounts receivable, inventory, or machinery, ABL could be a great fit. A strong asset base can give you access to substantial funding, even if other financial metrics aren't perfect. This makes it a powerful tool for businesses rich in tangible assets, like those needing equipment financing to expand operations.
Take a Look at Your Financial Health
Be honest about your company's financial picture. Traditional bank lending, which is similar to a standard line of credit, is usually based on your business’s overall financial strength, including your credit score and cash flow history. If your credit is less than stellar or your revenue is unpredictable, securing a traditional loan can be tough. In contrast, ABL offers a way to secure funding based on the value of your assets rather than just your credit history. This flexibility is why many businesses with fluctuating income or past credit challenges find ABL to be a more accessible path to capital.
Consider Your Business Timeline and Growth Stage
Where is your business headed, and how quickly do you need to get there? According to the U.S. Small Business Administration, asset-based lending is often a good choice for businesses that have valuable assets but "need cash to grow or handle unexpected money problems." If you're in a rapid growth phase or need to manage seasonal cash flow gaps, the quick access to funds from ABL can be a game-changer. A line of credit, on the other hand, might be better for ongoing, smaller working capital needs where you want to draw and repay funds as you go.
Can You Handle the Reporting Requirements?
Finally, think about the administrative side of borrowing. How much time and energy can you dedicate to financial reporting? Compared to many traditional bank loans, ABL often comes with fewer strict rules, known as covenants. This can give you more operational freedom. As SouthStar Capital points out, ABL loans often require "fewer financial promises and less reporting back to the lender." If you prefer a financing relationship with more flexibility and less intensive oversight, the lighter reporting requirements of an asset-based loan might be a major advantage for your business.
Find a Flexible Financial Partner
Choosing the right type of financing is only half the battle; finding the right financial partner is just as crucial. You need a lender who sees the whole picture of your business, not just a credit score. With asset-based lending, the relationship is different. Lenders focus on the value of your collateral, which can be a major advantage for companies that have valuable assets but may not have a perfect credit history. This approach opens doors for businesses that might not fit the rigid criteria of a traditional bank. At Advancery, we believe in this kind of flexible partnership. We look at your business's unique strengths to find the best funding solution, whether it's a line of credit, an equipment loan, or another option. The goal is to find a genuine partner who supports your growth.
Which Funding Option Is Right for You?
Deciding between asset-based lending and a line of credit really comes down to your business's unique strengths. Are you sitting on a goldmine of valuable assets, or is your financial track record your strongest selling point? There’s no single right answer, but understanding which profile fits your company will make the choice clear. Let’s break down the ideal candidate for each option so you can confidently pick the financing that aligns with your goals.
Who Should Choose Asset-Based Lending?
Asset-based lending is tailor-made for businesses whose balance sheets are packed with valuable assets. If you have significant accounts receivable, inventory, or machinery, ABL allows you to use that value to get funding. This option is particularly helpful if your business is in a high-growth phase with unpredictable cash flow, or if your credit history isn't quite strong enough for a traditional loan. Lenders focus more on the quality of your collateral than your financial statements, making it a practical path to capital when banks might turn you away. It’s a smart way to fund operations or growth by leveraging what you already own, like with equipment financing.
Businesses in Specific Industries
Certain industries are practically built for asset-based lending. If your business is a manufacturer, distributor, wholesaler, or retailer, you're likely sitting on a lot of value in your inventory and accounts receivable. These are the exact assets that ABL lenders love to see. Because your cash flow might go up and down with seasonal demand or large orders, ABL provides a way to smooth things out. It allows you to leverage the assets you already have to secure the working capital you need to keep operations running, buy more inventory, or cover payroll during a slow sales cycle. It’s a funding solution that understands the rhythm of your industry.
Companies in Unique Situations
Asset-based lending is also a great option for businesses facing specific circumstances that make traditional loans a tough sell. Maybe you're navigating a slow period, planning a major expansion, or need to update your equipment to stay competitive. ABL offers a flexible lifeline by letting you use your assets as collateral. This approach is perfect for otherwise healthy companies that don't fit into the neat boxes required by conventional lenders. It’s a practical solution that focuses on your company's inherent value, providing the capital needed to weather a storm or seize a new opportunity without getting bogged down in rigid financial requirements.
Medium-to-Large Businesses with Various Ownership Structures
While businesses of many sizes can use ABL, it’s particularly well-suited for medium-to-large companies. These businesses typically have a substantial asset base—think large inventories, extensive machinery, or a long list of client invoices—that can support a significant line of credit. The real advantage here is that an asset-based line of credit can grow with your business. As your asset base expands, so can your borrowing power. This dynamic funding model is ideal for companies on a growth trajectory that need a flexible financial partner who can scale with them, providing a reliable source of capital that adapts to their evolving needs.
Who Should Choose a Business Line of Credit?
A business line of credit is the go-to choice for companies with a solid financial foundation. If you have a healthy credit score, consistent revenue, and a proven track record, this is likely your best fit. Lenders will look at your business’s overall financial strength to determine your eligibility. A line of credit offers incredible flexibility, giving you a revolving source of cash to draw from as needed for anything from managing cash flow gaps to seizing unexpected opportunities. It’s ideal for established businesses that want accessible, unsecured funding without having to tie it directly to specific assets. Think of it as a financial safety net you control.
Ready to Apply? Here’s How
You’ve done the homework and have a much clearer picture of how asset-based lending and lines of credit stack up. Now it’s time to move forward. The application process for each path looks a little different, since lenders are looking at different parts of your business to make their decision. Let’s walk through what you can expect for both, so you can gather what you need and feel confident about your next move.
How to Apply for an Asset-Based Loan
When you apply for asset-based lending, the spotlight is on your collateral. Lenders are most interested in the quality and value of the assets you’re using to secure the loan. You’ll need to prepare detailed documentation that proves their worth. This typically includes accounts receivable aging reports, inventory records, and professional appraisals for any machinery or real estate. Because the loan is secured by these tangible items, this can be a fantastic option for businesses with valuable assets, even if their credit history isn't perfect. For example, using your company’s vehicles or machinery is a common way to secure equipment financing.
How to Secure a Business Line of Credit
Securing a business line of credit involves a different kind of review. Instead of focusing on specific assets, lenders will assess your business’s overall financial health. Be ready to provide documents like recent bank statements, profit and loss statements, and your business credit score. Lenders want to see a history of steady revenue and responsible cash flow management. The good news is that many modern funders have simplified this process. At Advancery, we offer a streamlined business line of credit with a simple application and fast approvals, so you can get access to flexible funding without the headache. When you’re ready, you can apply in just a few minutes.
Related Articles
- What Is Asset-Based Lending? A Complete Guide
- Business Loan vs Line of Credit: Which Is Better?
- Business Line of Credit vs Loan: How to Choose
- Business Line of Credit vs Loan: Find the Right Fit
Frequently Asked Questions
My business has valuable assets, but my credit score isn't perfect. Can I still get funding? Absolutely. This is exactly the kind of situation where asset-based lending shines. Lenders in this space are primarily focused on the value of your collateral, such as your accounts receivable or equipment, rather than just your credit history. While your overall financial health is still a factor, strong assets can open doors to funding that might otherwise be closed.
Which option is generally faster to get approved for? A business line of credit often has a quicker approval process. Since it's typically based on your company's creditworthiness and cash flow, lenders can often make a decision by reviewing your financial statements and bank records. Asset-based lending can sometimes take a bit longer because it requires a thorough appraisal and verification of the assets you're pledging as collateral.
What kind of reporting is involved after I get the funds? The reporting requirements are a key difference between the two. With asset-based lending, you should expect to provide regular, detailed updates on your collateral. This might mean submitting weekly inventory counts or accounts receivable aging reports. A business line of credit is usually much less hands-on, typically only requiring periodic financial statements, like a quarterly profit and loss report, to ensure your business remains in good standing.
Is a business line of credit always unsecured? Not always. While many business lines of credit are unsecured, meaning they don't require collateral, secured options are also available. A secured line of credit works similarly, but you pledge business assets to back the funds. Doing so can sometimes help you qualify for a higher credit limit or a more favorable interest rate, especially if your business is still building its credit history.
What if I have both strong assets and good credit? Which should I choose? If you're in this fortunate position, the best choice depends on your specific goals. If you need a very large amount of capital for a major expansion and your borrowing needs will grow as your assets do, asset-based lending might be the better fit. If you want a flexible, all-purpose financial tool for managing day-to-day cash flow and smaller opportunities, a business line of credit offers simplicity and convenience.

Lewis Gersh
Lewis Gersh is Co-Founder and Managing Partner of Advancery Business Funding, bringing 25+ years of entrepreneurial experience in fintech and payments technology. He previously founded PebblePost, raising $25M+ and inventing Programmatic Direct Mail, and Metamorphic Ventures, one of the first seed-stage funds focused on payments/marketing technology. Gersh holds a J.D./LL.M. in Intellectual Property Law and is a recognized thought leader in alternative lending and financial innovation.